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Short Takes On Straine — Thomas Reilly, DDS and Susan Reilly, DDS

Published on September 23, 2016

Dr. Thomas Reilly and Dr. Susan Reilly are the owners of Reilly Family & Cosmetic Dentistry in Marietta, Georgia and Straine clients since 2014. They recently attended the Straine Engaged CEO Workshop in Atlanta, Georgia and left the event with life-changing knowledge.

Dear Kerry and Livy,
Reilly pic
In the days following one of your seminars, I’m sure you are inundated with messages about how great, helpful, motivating, life changing, etc., it was for the attendees.  I really hope you never tire of receiving these types of messages, because I’m sending you this one right here.  Friday’s meeting in Atlanta was truly one of the most insightful, inspiring ones I’ve ever had the pleasure of attending, and I’m just thankful some of my team was there to experience it with my wife and me.  I could tell they were moved also.

It’s kinda crazy how these types of career “moments” happen right when you need them the most.  We have been in our new office a little over seven months now, and have only just hit “cruise control” handling our increased patient flow.  But cruise control is just that….cruising.  With no change of speed or direction, nothing new happens as we become complacent in our daily operation.  And with complacency comes team members (and doctors) who are not engaged anymore.  That is definitely not the type of practice we want.

After our Consultant Paul Smith visited my team for the first time over a year and a half ago, I got emotional after his presentation and I explained to him I was equating it to many years ago when I changed my unhealthy lifestyle and completed my first Ironman Triathlon.  It was embarking into something new and huge that I had completely thrown myself into, succeed or fail.  The changes Paul helped us make using your Straine strategies was exactly like that.

Your seminar Friday struck another emotional chord with me that I’d like to share with you in terms of triathlon: it’s a thing we call “The Line.” “The Line” is that point in an Ironman when you’ve been going for many many hours, you’re tired, hungry, thirsty, completely exhausted, and moving forward becomes extremely difficult.  It’s the point when most of the non-finishers give up and quit.  But the finishers don’t quit.  They latch on to a thought, think of a memory, drink a Gatorade, or just listen to the encouragement of the crowd to get a deep burst of energy to bust through “The Line” and head to the finish.

Your words on Friday were that encouragement my team and I needed to hear to get us to bust through our line.  Now I’m not saying we were all ready to quit and leave Reilly Dental, but we definitely got something invigorating out of your message.  I can honestly say I had hit “The Line” being a leader in my own office, and I left Atlanta on Friday feeling confident in busting through that and ready to inspire my team through my own actions.  My wife got the same feeling, and we haven’t stopped talking about new strategies to put in place right away Monday.

Sorry for the drawn out explanation to get across my simple “thank you,” but I couldn’t stop thinking about this analogy to my hobby, and wanted to share with you both how impactful your messages were on Friday to my wife, team members and me.

Can’t wait to see you again,
Tom Reilly

Fun Facts About Dr. Thomas Reilly:

•    I went to school and met my wife Dr. Susan Reilly at The Ohio State University College of Dentistry.  I graduated in 1997, Susan in 1998 (I did the Advanced General Dentistry Residence program at OSU during Susie’s last year of dental school.  The weeks right after she graduated, we got married in Hawaii, moved to Georgia, and started working the practice we bought in Marietta!)

•    I’ve wanted to be a dentist since I was five years old (in 1976 saw my uncle’s dental office for the first time and was instantly enamored with the profession)

•    I love making BBQ anything on my Big Green Egg smoker (my BBQ pork butt is the best!)

•    My favorite indulgent treat is 72% dark chocolate bars dipped in almond butter

•    I hate stand up paddle boarding, and don’t understand how anyone finds it enjoyable

•    My career goal is to eventually give back to the profession as a dental school instructor

•    My favorite motivational quote is: “Nothing great comes without great sacrifice.”

Thomas Reilly, DDS and Susan Reilly, DDS
Reilly Family and Cosmetic Dentistry
3535 Roswell Road, Suite 3
Marietta, GA 30062
770.971.6656
www.eastcobbsmiles.com

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